Inside the 480gsm Fleece

Most hoodies are built to a price. Ours are built to a weight. Every batch of our brushed-back fleece is specced at 480 grams per square metre — nearly double a standard sweatshirt — because density is what gives a piece its drape, its warmth, and its ability to survive years of wear.

That weight comes at a cost. Heavier loopback knits are slower to produce, harder to sew, and more expensive to finish. But the payoff is a garment that keeps its structure after fifty washes instead of collapsing into something thin and shapeless.

We garment-dye in small lots so the colour sits deep in the fabric, and we pre-shrink every panel before it's cut. The result is a hoodie that fits the same on day one and day one thousand.